ACCESSIBILITY · UX · STRATEGY · CASE STUDIES
Accessibility Strategy, Inclusive Design & Digital Product Leadership.
Helping organisations embed accessibility into products, design systems and delivery processes through practical strategy, governance and measurable outcomes.
Scope of work
What I do
Accessibility Strategy
WCAG 2.2 Audits & Remediation
EAA Compliance
Accessibility Governance
Inclusive Design
Design System Accessibility
AI-Assisted Accessibility & Product Delivery
UX & Product Strategy
Gallery
Accessibility & Product Case Studies
Examples of accessibility strategy, governance, UX and digital transformation work.
Accessibility · Governance
From no oversight to top 4% global accessibility
How a global company built accessibility into its DNA - hybrid audits, Show & Tell training, and KPI-backed governance - and reached the WebAIM top 4%.
Accessibility · Governance
Reaching EAA compliance from zero governance
Taking a recruitment agency's candidate-facing website from no accessibility oversight to full European Accessibility Act compliance - audits, a monthly score, sign-off gates, and culture.
UX AUDIT · ACCESSIBILITY
Fixing a broken sign-up, cuts drop-off by 35%
Collapsing a three-step, inaccessible job-alert form into one WCAG-compliant screen - and cutting drop-off by 35%.
UX Audit · Membership Journey
Chasing the undecided sign-up
A strategic redesign of a membership sign-up journey, turning scattered intent into a clearer path toward action.
Accessibility · Content Design
Passing a GOV.UK Accessibility Audit
A systems approach to turning inaccessible PDF and Word guide production into sustainable accessible HTML publishing.
Marketing Ops · Email Channel
Doubling participation in the world's largest Digital Report
How centralised email signatures and Exclaimer doubled participation in the world's largest Digital Leadership Report.
Personalization · Marketing Automation
From generic report to Personal Benchmark
Hyper-personalization and automated peer benchmarking turned a generic survey output into an indispensable professional tool.
Product · Launch Strategy
Launching one of the first 1,000 iPad apps
Building and securing one of the first 1,000 apps on the iPad App Store on launch day - without ever touching the hardware.
Product · Media Platform
Building a Top-10 tech podcast from a lean mobile MVP
Turning a non-technical consultant's idea into a guerrilla podcast MVP that scaled into a Top-10 UK/EU tech network and just under £1.5M in attributed sales.